SE Ranking vs. Moz – A Beginner’s Guide


When it comes to SEO, having the right tools at your disposal can make all the difference in improving your website’s visibility and overall performance. Two popular choices in the SEO toolkit are SE Ranking and Moz. In this article, we will accurately compare the strengths and weaknesses of these two tools to help you make an informed decision on which one is the better fit for your SEO needs.

What is SE Ranking?

SE Ranking is an all-in-one search engine optimization (SEO) software platform designed to assist businesses and website owners in optimizing their online presence for search engines like Google, Bing, and Yahoo.

It offers a comprehensive set of tools and features to help improve website rankings, increase organic traffic, and monitor various aspects of SEO performance.

Key features and capabilities of SE Ranking include:

  1. Keyword Research and Tracking: SE Ranking provides tools for keyword research, allowing users to identify relevant keywords with high search volumes and low competition. It also enables tracking the rankings of these keywords over time.
  2. On-Page SEO: The platform includes an on-page SEO checker that evaluates the content and technical aspects of web pages to provide optimization recommendations. This can include suggestions for improving meta tags, headings, and other on-page elements.
  3. Backlink Analysis: SE Ranking offers a backlink monitoring tool to help users track and assess the quality and quantity of backlinks pointing to their website. This is essential for understanding the link profile and improving off-page SEO.
  4. Competitor Analysis: Users can compare their website’s performance with that of competitors. SE Ranking provides insights into competitors’ keywords, rankings, and strategies, helping users identify opportunities for improvement.
  5. Website Audit: SE Ranking conducts in-depth site audits to identify technical SEO issues, such as broken links, duplicate content, and other issues that can impact search engine rankings. It offers recommendations for fixing these issues.
  6. Marketing Plan: SE Ranking provides a roadmap for SEO improvements, helping users prioritize tasks and track progress. This can be especially useful for teams working on SEO projects.
  7. Reporting and Analytics: The platform offers customizable and white-label reporting, allowing users to create professional SEO reports to share with clients or team members. It also includes various analytics and data visualization tools.
  8. Local SEO: SE Ranking offers tools specifically designed for local businesses, including local keyword tracking and citation management.
  9. Social Media Management: Some versions of SE Ranking include social media management features for scheduling and tracking social posts.

SE Ranking is known for its user-friendly interface, making it accessible to both beginners and experienced SEO professionals. It offers various pricing plans to accommodate different needs, from individual website owners to SEO agencies and enterprises.

Overall, SE Ranking is a versatile SEO platform that can help businesses and website owners improve their search engine rankings and enhance their online presence through a range of tools and features.

What is Moz?

Moz, formerly known as SEOmoz, is a well-established and widely recognized software and content provider in the field of search engine optimization (SEO) and online marketing. Moz offers a variety of tools and resources to help businesses, digital marketers, and SEO professionals improve their online visibility and search engine rankings.

Key components and offerings of Moz include:

  1. SEO Software: Moz provides a suite of SEO tools and software that assist users in optimizing their websites for search engines. These tools encompass keyword research, on-page optimization, backlink analysis, and site auditing.
  2. Keyword Research: Moz offers a comprehensive keyword research tool that helps users identify relevant keywords, assess their competitiveness, and track keyword performance over time.
  3. On-Page Optimization: Moz’s on-page optimization tools help users improve their web pages by providing recommendations for optimizing title tags, meta descriptions, and other on-page elements. This helps in making web content more search engine-friendly.
  4. Backlink Analysis: Moz’s link analysis tools assist in monitoring and evaluating the quality and quantity of backlinks pointing to a website. Understanding a website’s link profile is crucial for improving off-page SEO.
  5. Site Audits: The site audit feature in Moz helps users identify technical issues on their websites, such as broken links, duplicate content, and other SEO-related problems. It provides suggestions for fixing these issues to enhance a website’s search engine ranking.
  6. Rank Tracking: Moz’s rank tracking tools enable users to monitor keyword rankings in search engine results pages (SERPs) and track their progress over time. This is important for assessing the effectiveness of SEO efforts.
  7. Local SEO: Moz offers local SEO tools that cater to businesses with a physical presence, helping them manage local listings and improve local search visibility.
  8. Content and Education: Moz publishes valuable SEO resources, including blog posts, guides, and webinars, to educate users about best practices and the latest trends in SEO and online marketing.
  9. Moz Pro: Moz Pro is a subscription-based service that provides access to Moz’s premium SEO tools and resources, offering in-depth insights and analytics.

Moz is renowned for its commitment to transparency and the development of industry-standard metrics, such as Domain Authority (DA) and Page Authority (PA), which help users assess the strength and authority of websites.

The company’s tools and resources are used by a wide range of professionals, from small business owners to SEO agencies and enterprise-level organizations, to improve their online presence, search engine rankings, and overall digital marketing strategies.

You may also be interested to read a comparison between Majestic SEO vs. Ahrefs.

Pricing Plans Comparison

After having a good understanding of the features of both SEO tools, let’s now compare their pricing plans to determine which one is best suited for our budget, taking into account the features they offer.

SE Ranking Pricing Plans:

se ranking vs moz

SE Ranking offers a range of pricing plans that cater to different user requirements.

Here’s a summary of their plans:

  1. Essential – $44/month: Every core tool SEO professionals need to automate major site optimization tasks and get tangible results
  2. Pro – $87.20/month: Extended data limits and streamlined collaboration with clients and colleagues for small agencies and teams
  3. Business – $191.20/month: Advanced data processing features and priority support for mid-sized to large agencies and businesses

For more details about their pricing plans, please check out their pricing page using my affiliate link. Please note that using this link may provide me with a commission, which helps support the creation of more helpful content.

Moz Pricing Plans:

moz pricing plans

Moz also provides various pricing plans to cater to different user needs.

Here are some of the Moz plans:

  1. Standard – $99/month: The Standard plan includes features like keyword research, rank tracking, site crawling, and page optimization recommendations. It’s ideal for small to medium-sized businesses.
  2. Medium – $179/month: This plan includes all Standard features plus additional capabilities like link research, branded reports, and content suggestions.
  3. Large – $299/month: The Large plan is suitable for larger businesses and offers even more features, such as advanced reporting, API access, and historical keyword data.
  4. Premium – $599/month: For enterprise-level users, Moz offers a premium plan with customized features and pricing to meet specific requirements.

For more info about moz pricing plans, check out their pricing page.

Which One Is the Best Choice?

The choice between SE Ranking and Moz’s pricing plans depends on your specific needs and budget:

  • If you’re on a tight budget and need basic SEO tools, SE Ranking’s Essential plan at $44/month could be an attractive choice.
  • If you want a more extensive set of features and data, Moz’s Standard plan at $99/month is a solid option for small to medium-sized businesses.
  • For larger projects and agencies with more extensive requirements, both SE Ranking and Moz offer custom pricing plans that can be tailored to your specific needs.

Ultimately, the best choice will depend on the features you require, the number of keywords you need to track, and your budget.

It’s a good idea to take advantage of any free trials or demos that both SE Ranking and Moz offer to get a feel for their tools and assess which one aligns better with your SEO goals.

You may also want to read our comparison article between Mangools and Ahrefs.

Rank Tracking Update

SE Ranking and Moz are both well-known SEO tools that offer rank tracking services. One essential aspect of rank tracking is the frequency of updates, which allows you to monitor your website’s performance in search engine results.

Let’s compare the frequent ranking updates provided by SE Ranking and Moz:

SE Ranking:

SE Ranking offers daily rank tracking updates for all of its plans. This high frequency of updates is advantageous because it allows you to closely monitor how your website is performing on a day-to-day basis.

This level of granularity can be particularly useful when you’re implementing SEO changes and want to see immediate results. It provides real-time insights into your search engine rankings, helping you react quickly to any fluctuations.


Moz, on the other hand, typically provides weekly rank tracking updates in its standard plans. However, for Moz Pro users, there’s the option to upgrade to a feature called “Campaign Boost” which offers daily ranking updates for specific keywords. This is an added feature and comes at an extra cost.

In comparison to SE Ranking’s daily updates, Moz’s default weekly updates may feel less frequent. However, with the “Campaign Boost” feature, Moz can match SE Ranking’s daily update frequency for specific keywords, but this comes with additional costs.

Ease of use

When comparing SE Ranking and Moz in terms of ease of use from a newbie perspective, it’s essential to consider the user interface, simplicity of navigation, and the learning curve. Here’s a comparison of the two tools in this regard:

Pros of SE Ranking For Newbies

  1. Clean Interface: SE Ranking offers a relatively straightforward and clean user interface. New users can easily navigate the dashboard and find essential tools.
  2. Intuitive Dashboard: The dashboard provides quick access to various features like rank tracking and on-page SEO analysis, which is helpful for beginners.
  3. Guides and Tutorials: SE Ranking provides guides and tutorials that can be beneficial for new users to get started and understand the tool’s features.


  • Feature Overload: While the interface is clean, SE Ranking does offer a wide range of features. New users may find it overwhelming, and it might take some time to explore all the capabilities thoroughly.

Pros of Moz for Newbies

  1. User-Friendly Interface: Moz is well-regarded for its user-friendly interface. It’s designed to be accessible to users of all experience levels, making it a good choice for beginners.
  2. Onboarding Resources: Moz provides helpful onboarding resources, including tutorials and a knowledge base, to help new users get started and understand how to use the tool effectively.
  3. Intuitive Tools: Moz’s tools are often praised for their intuitiveness. The layout and navigation are designed with simplicity in mind.


  • Pricing Complexity: Moz’s pricing structure can be a bit complex, which may confuse new users when selecting the right plan for their needs.

In terms of ease of use for newbies, Moz tends to have a slight advantage over SE Ranking due to its user-friendly interface and strong emphasis on providing onboarding resources.

While both tools are suitable for beginners, Moz’s design and approach to user support make it a little more straightforward for those who are new to SEO tools.

However, it’s essential to consider your specific needs and budget when making a choice, as SE Ranking may still be a viable option if you value specific features it offers, even if the learning curve is slightly steeper for beginners.


When comparing SE Ranking and Moz from a newbie’s perspective, both tools have their strengths and weaknesses. SE Ranking offers a clean interface and intuitive dashboard, making it relatively beginner-friendly.

However, the feature range can be a bit overwhelming for newcomers. On the other hand, Moz is well-known for its user-friendly interface, extensive onboarding resources, and intuitive tools, which can be especially beneficial for those new to SEO tools.

The choice between these two tools ultimately depends on your specific needs and preferences.

If you prioritize a user-friendly experience and are willing to invest in a tool with a slight pricing complexity, Moz might be your top pick.

On the other hand, if you’re looking for specific features and are comfortable with a bit more exploration, SE Ranking could be a suitable choice.

Consider your budget, the specific SEO tasks you need to accomplish, and your comfort level with exploring a tool’s features. Whichever tool you choose, both SE Ranking and Moz have the potential to significantly enhance your SEO efforts and help you achieve better search engine rankings.

Monthly SEO Services

1 month seo plan

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