Kinetic Sports
Medicine & Rehab
The case study documents the work completed and includes the Search Console comparison and third-party visibility report used to assess the outcome.
View the evidence
A specialist clinic hiding in plain sight
Kinetic Sports Medicine and Rehab is a chiropractic and sports rehabilitation clinic based in Centennial, Colorado. They work with athletes and active individuals dealing with pain, injury, and movement limitations.
Their focus is on hands-on care and corrective programming designed to get people back to performing at their best, offering treatments ranging from Active Release Therapy and Dry Needling to Cupping, IASTM, and virtual rehab programming.
Despite the depth of their service offering, they were struggling to attract new patients through organic search.
A strong specialist offering with limited organic reach
When Kinetic first reached out, the website was attracting limited non-brand visibility despite the clinic's established services and specialist treatment offering.
The initial review found gaps across crawlability, service-page depth, local business information, and the connection between the website and Google Business Profile.
"They had a genuine service and real results. The site just wasn't connecting them with people actively searching for care."
What we found
- Multiple on-site issues limiting how clearly search systems could crawl and interpret the content
- Google Business Profile incomplete and untouched for months
- Very little content explaining what they treated or who they helped
- No local citation strategy or consistent NAP across directories
A structured 4-month plan focused on local visibility and content authority
Each phase built on the last, from fixing foundational issues to building content, authority, and local presence.
Website Audit & Technical Fixes
A thorough review of the site identified crawlability issues, slow load times, missing meta data, and pages with thin or duplicated content. Each issue was documented and resolved before any other work began.
Google Business Profile
The GBP listing was incomplete and had not been updated in months. Relevant services were added, photos were refreshed, and a consistent posting schedule was established. Existing patients were encouraged to leave reviews in a natural, compliant way.
Weekly Content Strategy
One article per week covering topics their target patients were actively searching for: recovery methods, injury explanations, treatment comparisons, and local content. Each piece targeted a specific search query and included internal links to relevant service pages.
Local Link Building
High-quality local citations were built across relevant directories, and outreach was done to secure guest posts on health and wellness publications. NAP consistency was audited and corrected across all existing listings.
What the available performance evidence shows
The Search Console screenshot compares the latest three months with the previous three. The separate organic visibility report provides a longer trend view and a snapshot of estimated traffic and ranking keywords.
Organic Visibility Trend
12-month trend
Search Console Performance Report
Search Console Data
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