Kinetics Sports
Medicine & Rehab
(3 mo.)
position
results
reviews
A specialist clinic hiding in plain sight
Kinetics Sports Medicine and Rehab is a chiropractic and sports rehabilitation clinic based in Centennial, Colorado. They work with athletes and active individuals dealing with pain, injury, and movement limitations.
Their focus is on hands-on care and corrective programming designed to get people back to performing at their best, offering treatments ranging from Active Release Therapy and Dry Needling to Cupping, IASTM, and virtual rehab programming.
Despite the depth of their service offering, they were struggling to attract new patients through organic search.
Buried on page 3, invisible in the local pack
When Kinetics first reached out, their site was getting minimal organic traffic. Despite being an established clinic with strong clinical outcomes, they were ranking on page 3 for most target search terms.
They were not appearing in the Google Local 3-Pack for searches like "sports chiropractor Centennial" or "dry needling near me."
"They had a genuine service and real results. The site just wasn't connecting them with people actively searching for care."
What we found
- Multiple on-site issues blocking Google from crawling and understanding content
- Google Business Profile incomplete and untouched for months
- Very little content explaining what they treated or who they helped
- No local citation strategy or consistent NAP across directories
A structured 4-month plan focused on local visibility and content authority
Each phase built on the last, from fixing foundational issues to building content, authority, and local presence.
Website Audit & Technical Fixes
A thorough review of the site identified crawlability issues, slow load times, missing meta data, and pages with thin or duplicated content. Each issue was documented and resolved before any other work began.
Google Business Profile
The GBP listing was incomplete and hadn't been updated in months. Services were added across all categories, photos were refreshed, and a consistent posting schedule was set up at twice per week. Existing patients were encouraged to leave reviews in a natural, compliant way.
Weekly Content Strategy
One article per week covering topics their target patients were actively searching for: recovery methods, injury explanations, treatment comparisons, and local content. Each piece targeted a specific search query and included internal links to relevant service pages.
Local Link Building
High-quality local citations were built across relevant directories, and outreach was done to secure guest posts on health and wellness publications. NAP consistency was audited and corrected across all existing listings.
Measurable growth within the first 3 months
Google Search Console and SERanking data showed consistent improvement from month one. By month three, the results were clear across all tracked metrics.
Organic Traffic Growth
3-month view
Search Console Performance Report
Search Console Data
Want results like these for your business?
This engagement combined Local SEO, content strategy, Google Business Profile optimization, and ethical link building. Each of these services is available independently or as part of a monthly retainer.
Ready to grow?
Let's talk about what's holding your site back and what a focused engagement could look like.
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