Find the searches worth targeting, then map them to the right pages.
Turn search demand into a practical SEO roadmap. I review how customers search, what each query is trying to accomplish, which page should target it, and where your strongest opportunities may be.
What this service does for your business
Every SEO decision you make should start with accurate keyword data. Without it, you are creating content and optimizing pages for terms that may have no volume, too much competition, or the wrong audience entirely.
Target terms buyers actually use
There is a significant gap between how you describe your services and how your customers actually search for them. Keyword research finds the language your audience uses, not the language your industry uses internally.
A clear SEO and content roadmap
A complete keyword map tells you which pages to create, which terms to target on each existing page, and what is missing from your site entirely. It removes guesswork from every future SEO and content decision you make.
Spot competitor gaps systematically
Competitor keyword gap analysis reveals terms your search competitors appear for that your site does not currently target. Each candidate is reviewed for relevance, intent, and feasibility before it enters the roadmap.
Everything in this service
Seed Keyword Discovery
A structured brainstorm of your services, customer problems, and industry terms expanded into a broad candidate list that forms the foundation of the research.
Search Demand and Competition Review
Third-party volume and difficulty estimates are reviewed alongside your current visibility, the live search results, and the strength of competing pages. These figures guide priorities rather than promise rankings.
Search Intent Classification
Each keyword is categorized by intent type: informational, navigational, commercial, or transactional, so content is matched to the right stage of the buying journey.
Competitor Keyword Gap Review
A side-by-side review of relevant terms visible across selected search competitors, including topics your site does not currently target and notes on whether each gap deserves attention.
Full Keyword Map
Every target keyword is assigned to a specific existing page or marked as a content gap requiring a new page, giving you a clear picture of what to build and what to optimize.
Priority Tier List
Keywords ranked by opportunity: quick wins with low competition and decent volume are flagged separately from longer-term targets so you know where to focus effort first.
How the work gets done
Business Discovery
I start by understanding your services, target customers, geography, and the types of clients you most want to attract. This context shapes every keyword decision that follows.
Competitor Keyword Research
I review selected search competitors to identify relevant queries where they are visible, including topics your site has not considered targeting yet.
Filtering and Keyword Mapping
Raw keyword data is filtered by relevance, volume, and ranking feasibility, then mapped to specific pages on your site or flagged as content gaps that need new pages.
Deliverable and Handoff
You receive a structured spreadsheet with every keyword, its search data, assigned page, intent type, and prioritization notes. It is built to be actioned immediately by you or your content team.
Taylor P, Google Review, February 2024
Common questions
The output depends on your market, locations, services, and website.
The goal is a decision-ready set of relevant clusters and page assignments, not the largest possible spreadsheet. I confirm the expected scope before work begins.
Both. You can commission a one-time research project for your own team, or include keyword research within an ongoing SEO plan.
Standalone work receives a fixed quote after the market, locations, services, and website are reviewed.
Yes. Local research covers location modifiers, near me searches, and implicit local queries that can trigger map results without a city name.
I use Ahrefs, Google Search Console when access is available, and direct search result review.
Volume and difficulty figures are directional estimates. Recommendations are also checked against intent, business relevance, and the pages currently ranking.
Turn search demand into a page plan
Tell me what you sell, where you compete, and who you want to reach. I will recommend a practical research scope.