Find the exact searches your customers make, then rank for them.
Keyword research is the foundation of every SEO decision. I map out what your audience actually searches for, what each search intends, and which terms your site can realistically win.
What this service does for your business
Every SEO decision you make should start with accurate keyword data. Without it, you are creating content and optimizing pages for terms that may have no volume, too much competition, or the wrong audience entirely.
Target terms buyers actually use
There is a significant gap between how you describe your services and how your customers actually search for them. Keyword research finds the language your audience uses, not the language your industry uses internally.
A clear SEO and content roadmap
A complete keyword map tells you which pages to create, which terms to target on each existing page, and what is missing from your site entirely. It removes guesswork from every future SEO and content decision you make.
Spot competitor gaps systematically
Competitor keyword gap analysis reveals which terms are already sending traffic to your top competitors that your site does not currently target. These are validated, proven opportunities you can pursue with a defined plan.
Everything in this service
Seed Keyword Discovery
A structured brainstorm of your services, customer problems, and industry terms expanded into a broad candidate list that forms the foundation of the research.
Search Volume and Difficulty Scoring
Every keyword is assessed for monthly search volume, keyword difficulty, and ranking feasibility based on your current domain authority and competitive landscape.
Search Intent Classification
Each keyword is categorized by intent type: informational, navigational, commercial, or transactional, so content is matched to the right stage of the buying journey.
Competitor Keyword Gap Report
A side-by-side comparison of which terms your top 3 competitors rank for in the top 10 that your site does not currently target, with opportunity scores for each gap.
Full Keyword Map
Every target keyword is assigned to a specific existing page or marked as a content gap requiring a new page, giving you a clear picture of what to build and what to optimize.
Priority Tier List
Keywords ranked by opportunity: quick wins with low competition and decent volume are flagged separately from longer-term targets so you know where to focus effort first.
How the work gets done
Business Discovery
I start by understanding your services, target customers, geography, and the types of clients you most want to attract. This context shapes every keyword decision that follows.
Competitor Keyword Research
I pull the full keyword profiles of your top 3 search competitors and identify which terms are driving their organic traffic, including terms you have not considered targeting yet.
Filtering and Keyword Mapping
Raw keyword data is filtered by relevance, volume, and ranking feasibility, then mapped to specific pages on your site or flagged as content gaps that need new pages.
Deliverable and Handoff
You receive a structured spreadsheet with every keyword, its search data, assigned page, intent type, and prioritization notes. It is built to be actioned immediately by you or your content team.
Taylor P, Google Review, February 2024
Common questions
Ready to move forward?
Get in touch and let's talk about what this service can do for your business.